Mission Bay Parks recently re-launched their website and blog. This updated website was designed to be an engaging information resource for visitors, residents, sponsors, and businesses surrounding the neighborhood. This rich new site addressed a number of strategic goals for Mission Bay Parks including:
- | Make it clear why Bay Area residents and Mission Bay neighbors should visit or attend an MBP event
- | Increase and enhance community outreach, support and engagement
- | Connect social media for event attendee engagement and sharing
- | Optimize site for delivery to mobile devices
- | Integrate and support site use metrics
Mission Bay Parks steps out
Cathy Hickey, Site Manager for Mission Bay Parks, added: “Developing a new web site for Mission Bay Parks was a primary objective for extending our online reach and visibility. As we’ve added more green spaces and facilities to our park system, we’ve wound up being all over the place in how and where we were presenting our content to the audience we were trying to reach.
A new visitor friendly event calendar
The new web site, event calendar, blog and open-source content management system was designed, developed and produced by TeamworksCom | Teamworks Communications, Inc. They develop brand strategy, engineers content to express customer value and creates integrated online and content marketing solutions to help businesses succeed.
Paul Pruneau, President of TeamworksCom, had this to say about the new Mission Bay Parks web site: “We’re thrilled to have the opportunity to work with Mission Bay Parks. We look forward to helping them continue their growth with a new web site that will attract and inform visitors. Our goal was to reflect all of the unique qualities that make Mission Bay Parks different from all of the other parks and event venues in the Bay area.”
Share your experience
Join us in the conversation and share your impressions on the new site and how we can make it even better!
As Manager of Mission Bay Parks overseeing all aspects of day to day park operations, Catherine Hickey serves as the first point of contact for park visitors, tenants, vendors and contractors. Send Cathy an email or just call 415.684.9896.